Marmite in Complaint Storm!
A TV advert in which a spoof rescue team saves "stricken" jars of Marmite from homes where they have been neglected has prompted 278 complaints.
Some 250 complaints were received by the Advertising Standards Authority in just 24 hours, following the advert's debut on Monday evening.
Those who objected found the advert "offensive" and "in poor taste", said a spokesman for the ASA. Viewers complained "it trivialises the work of animal welfare charities". One person said ' "This ad shows no regard for all those involved with animal welfare and I personaly will no longer eat Marmite till this ad is pulled" '
This is the advert:
http://www.youtube.com/watch?v=mHjssdNNzP0
Overreaction by some or a justified complaint?
http://www.bbc.co.uk/news/entertainment-arts-23601215